Groundwork for health and wellness tourism

Willemstad - Curaçao aims to become a top wellness travel destination.

The current Minister of Economic Development Eugene Rhuggenaath (PAR), Minister of Transport and Infrastructure Suzy Camelia-Römer (PNP), former Minister of Health, Environment and Nature Siegfried Victorina (SP) and former Minister of Finance Jose Jardim (Pais), signed a national decree on the development of an Economic Zone for non-medical treatments and wellness initiatives.

The decree, signed in October last year, provides in a Task Force that will seek input on the design of new regulations to develop health projects in conservation and park areas in Curacao, and provide incentives such as the e-zone. The aim is to develop a legal framework to attract health and wellness entrepreneurs as well as new investors in the hotel sector.

People all over the world are gaining interest in nutrition, organics, fitness, alternative medicine, and all kinds of related health and wellness education, coaching, services and a wide range of products. Health and wellness is

a trillion-dollar industry which outperforms wider soft and hot drinks industry. Global business analysts conclude that raising health awareness is more important than ever and continues to translate into substantial sales gains.

In Curaçao a growing number of health and wellness entrepreneurs are making big moves, shaking up our island culture and revolutionizing food. Sustainable Curacao will introduce these local wellpreneurs in a series of publications, starting with Olga Job. A certified holistic health coach, based in Miami, Florida, and vice-president at the PIAI Institute in Curaçao, Olga Job has helped hundreds of people improve their health and increase longevity.  

 Olga Job

Olga Job

Her passion for wellness stems from her own struggles with health and weight as a teenager, says Olga Job. ,,At a very young age, I started struggling with my weight, sugar addiction, depression and other serious health and emotional issues.” Her grandfather Angel Job, a well-known entertainer back in the 80’s in Curaçao, passed away due to obesity at sixty years of age weighing 365 lbs.  ,,Since young, I knew that obesity was an issue in my family,” Olga recalls. ,,I also suffered with obesity at a very young age and struggled with my weight for over twenty years, gaining and losing weight constantly and dramatically by trying different diets. None of them worked. I dealt with self-induced negative emotions like feeling empty, sad and worthless for no reason.” She was bullied in school. ,,As a result I had extreme low self-esteem.”

Later on her insecurities affected her relationships, career, spirituality and personal life, says Olga. ,,I did not understand why I could not be happy and healthy with everything I did to help myself feel better. After struggling for so many years, I realized that there is more than just losing weight by dieting and working out to look good. It took me to look beyond that and heal certain areas in my life such as accepting myself, forgiving those who hurt me, loving myself and believing in myself, again. That’s when I realized that I had to let go, forgive and start adding value in my life.” She decided to make different choices. ,,I started adding value in the food choices I made, value in those that were around me, value in my thoughts, value in my emotions, value in my physical activities, value in everything and that’s when I was able to maintain not just my weight but I also accomplished true happiness, reached my dreams, desires, goals.”

As a young adult, Olga moved to the United States to further her career in Business and in Health.  She earned a Bachelor’s degree in Business Administration (BBA) from Florida International University with a double mayor in Management and International Business. She also earned a Master’s degree in Business Administration (MBA) from NOVA Southeastern University specialized in Management. Her newly found passion for wellness led her to study nutrition. ,,I acquired my Integrative Nutrition Health Coach certification (INHC) from the Institute for Integrative Nutrition, the largest nutrition school in the world based in New York City, where I studied a variety of dietary theories and practical lifestyle coaching methods,” she says. Adding, proudly: ,,My past work experiences both in Corporate America as a Leader & a Corporate Wellness Ambassador as well as in Entrepreneurship has given me the tools to work with entrepreneurs and companies around the world. Besides coaching clients one-on-one, I also work as a Corporate Wellness Consultant with corporations and companies both in the US and overseas to help companies boost employee moral, satisfaction, increase productivity, and decrease absenteeism.” She has worked with companies in the United States, Europe, South America, Caribbean and Internationally. ,,I create personalized strategies and action plans based on my client’s personal goals or for corporations to help them move toward their ideal vision of health for their own unique body, lifestyle, preferences, and workplace,” Olga explains. ,,I work with busy professionals and entrepreneurs to guide and support them to live a healthier and happier life by focusing on the mind, body and soul as a whole to find the food and lifestyle choices that best support my client’s individual needs and help them to develop a deeper understanding of the food and lifestyle choices to implement lasting changes that improves energy, balance and overall wellness. Besides food, I help my clients find balance and assist them to manage other areas in their lives that affect their overall health such as balancing their personal lives, managing a fulfilling career, incorporating regular physical activity, and nourishing their personal spiritual practices and increasing awareness which are all essential forms of nourishment.“

It’s rare for anyone to take time to explore their wellness goals with a trained professional, she says. ,,As a Holistic Health and Lifestyle Coach and an Integrative Nutrition Health Coach, I create a supportive environment that enables you to articulate and achieve your goals. Throughout my education, I have been exposed to the most cutting-edge dietary theories and studied highly effective coaching techniques to help you find the right lifestyle that works best for you.”

Olga indicates that most approaches to healthy eating dwell on calories, carbohydrates, fats, and proteins. ,,Instead of creating lists of restrictions and good and bad foods, I coach my clients to explore basic improvements and implement gradual changes during our work together. As these pieces accumulate, my clients find the changes collectively create a much larger impact than they originally expected.” Always work on what you want to improve, and within the circumstances of your unique situation, is the best strategy, says Olga. ,,Change your thoughts, believe in yourself,  and you will see amazing results.”


Olga Job currently offers a 7 week health and lifestyle coaching program called 'Lifestyle Awakening' designed to help people create and implement a lifestyle specifically designed for their own background, desires, and food choices.  If you are interested in this online program and free consultations, visit